MAGAZINE ADVERT: FINAL

MAGAZINE ADVERT: SURVEY RESULTS

What I liked most about using survey monkey, is that it automatically compiles all of the responses and organises them to make it easier and quicker to analyse. It also lets you chose what type of graph you would like to view the answers as and I chose a pie chart for most as I feel like that's the easiest to analyse.

The answers from my survey are as shown below.

MAGAZINE ADVERT: SURVEY QUESTIONS

When sending the link to people, I'm planning on sending it along with these two versions of my magazine adverts:

This meant the the questions I was writing were going to be based around those two designs, and how to combine the positives of both to create one final product. I thought it would be best to only include closed questions because this meant it would be easier for the respondents to answer and it would be more efficient to compare results. However, I thought that it would be useful to have a last question available which was open ended where people can include any other thoughts they had.

To make sure I received as many responses as possible, I made all of the questions compulsory to answer apart from the last one. This meant that the respondents weren't able to skip any questions. This is why all (but the last) questions have a * at the start.

The question I included are as shown below:

THIS IS MY SURVEY

MAGAZINE ADVERT: SETTING UP A SURVEY

Throughout my coursework this year I wanted to receive as much feedback as possible to help me achieve the best end products to my ability. Audience feedback is extremely useful as it will help me find out what the potential audience / customers will be looking for if this was a real product. The results will also come in handy when creating my evaluations as I need audience feedback for that to speak about how I improved my products over time.

I've already had some feedback on my music video but I thought I'd get some for my ancillary tasks too. I wanted to get as much feedback as possible from different people and I thought that the best way of doing this would be through Survey Monkey since it's easy to set up, send to multiple people (of different ages), and receive the results all organised.

Another benefit of Survey Monkey is that all of the responses are anonymous which will hopefully lead to people being more honest and this will help me more with knowing exactly what to improve.

MAGAZINE ADVERT: TWO PLANS

I created a plan on paper of my two ideas for my magazine advert. I will make both variations and then ask for feed back on them and find out which is best.

MAGAZINE ADVERT: RESEARCH

To make my magazine advert look as realistic and professional as possible, I have decided to research other magazine adverts to take inspiration from. After looking at a variety of magazine adverts, I came to the realisation that they all have common conventions. These similarities include:

• Date of release
• Artist name and album title
• Different ways of being able to access the album
• Artist's website or social medias
• Record label logo
• A single from the album
• A link to the album (same colour scheme, album cover, fonts, etc)

However, although they all have similarities, there are still a lot of differences between them and certain reasons as to why I like them more than others.

What I like most about this album poster is that the release date is a huge focus. It's in a different colour to stand out, and it's in a larger font size than the rest. However, it is still in the same font to match the album and keep a consistent theme. I also like how the album cover is in the centre quite large, to cause attention and so that the audience know what the advert is for. Other than the cover, there isn't much going on in the background of the rest of the poster. I think I'm going to take huge inspiration from this advert when it comes to the bottom half of the poster: a plain back ground to make the text stand out, and a larger font for the release date.

This has a plain background as it's just black and this makes the white writing stand out more than if it was over another photo. The use of the album cover to take up most of the screen is also very effective as it makes it more noticeable. The use of the album cover and the same font throughout the advert also adds to make it more recognisable and memorable for when the potential audience are in a shop and see it on the shelf, or see it online. The record label logos are also placed small in the bottom corner. I think I'm going to be heavily influenced from this advert when creating my own as I really like how it has a minimalist style, yet still includes all the information it needs to